Understanding Yahoo’s Family of Brands and Cookie Policy
Overview of the Yahoo Family
Yahoo is a well-known name online. It works as part of the Yahoo family of brands. This group includes several websites and apps, like the main Yahoo platform and the AOL brand. Yahoo also runs a digital advertising service called Yahoo Advertising. This connected network lets users use a wide range of services and view content in one spot. It makes the user experience smoother and clearer.
The Role of Cookies
At the heart of Yahoo’s work are cookies and similar tools. Cookies are small bits of data stored on your device when you visit websites or use apps. They help Yahoo run its services by keeping and reading information from your device. Yahoo’s cookie rules say these tools do key jobs such as:
- User Check: Cookies confirm who you are and add safety. They help stop spam and misuse.
- Service Delivery: Cookies help run the sites and apps that you use. They keep your experience smooth.
- Use Check: Cookies let Yahoo see how users interact with sites and apps. They give data that helps with changes and fixes.
Personalised Advertising and Data Use
When you visit Yahoo sites or apps, you can choose your own privacy settings. If you press ‘Accept all’, Yahoo and its partners (239 affiliates under the IAB Transparency & Consent Framework) can save or read info on your device. This info might include your location, IP address, web history, and search history. Yahoo uses this data for these aims:
- Ads and Content Tailoring: Ads change to fit your online actions.
- Content Check: Yahoo uses data to see if ads and content work well.
- Audience Check: Details about users help form better ways to shape content and ads.
If you want to stop the use of your data for these aims, you can choose ‘Reject all’. If you prefer more control, press ‘Manage privacy settings’ and set your choices.
Changing Privacy Preferences
Yahoo lets you keep control of your own privacy. You can take back your consent or change your choices at any time. Do this by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links found in the sites and apps. For more details on how Yahoo gathers and uses your data, read their full privacy policy and cookie policy.
Conclusion
Yahoo’s system as part of the Yahoo family of brands gives users a strong set of services while keeping clear how data is used with its cookie rules. When you understand how cookies work and what choices you have, you can move around online with more ease and see ads and content that fit you. Knowing these practices helps you stay safe and in control in the digital space.
Sources
Disclaimer: This article has been generated by AI based on the latest news from Google News sources. While we strive for accuracy, we recommend verifying key details from official reports.
